Back in high school I received my very first speeding ticket from Officer Barry Malloy. Many of you know Officer Malloy from his current role as the Student Resource Officer at Wheat Ridge High School. There was no dispute, I was speeding and he rightfully issued me a speeding ticket. I went to court, paid the hefty fine and in the process learned a valuable lesson, slow down and don’t speed. At the carnation festival last year I had the occasion to meet up with Officer Malloy, I took this opportunity to introduce him to my daughter Isabella. I thought I was being a dutiful father by relaying to Isabella the story of how I got my first speeding ticket from Officer Malloy and the lesson to slow down and don’t speed. I learned another valuable lesson from this encounter, and that is, don’t tell your 7 year old daughter about the time you got your first speeding ticket. Unless of course you want to be reminded not to speed every time you get in the car. Since relaying this story to Isabella I am ever so sweetly reminded not to speed every time we get in the car. I bring up this story because as we begin another school year we all could use a reminder to keep an eye on the road, our speedometer, the posted speed limit, and any pedestrians along the street, especially as we navigate school zones and neighborhood side streets.
I recently saw a sign posted in a neighborhood which read “Drive Like Your Kids Live Here.” I thought that was a pretty neat sign and decided to look up how to get one. Come to find out, this sign is not your average municipality warning sign, but rather a trademarked phrase owned by DRIVE LIKE YOUR KIDS LIVE HERE, LLC. You can purchase this sign from their website for $14.99. Now that is just ridiculous. I thought to myself why would I pay $14.99 for a sign I could make myself? But being the law abiding citizen that I am, I didn’t want go infringing on anyone’s trademark so I began to think. While this simple phrase is trademarked, you know what phrase is not trademarked? “Drive Like Our Kids Live Here.” So I will be taking orders for yard signs free of charge limited to the first 100 people who want a simple yard sign which says “Drive Like Our Kids Live Here.” Don’t worry I won’t be trademarking this phrase, because it’s shouldn’t matter if it’s our kids, your kids, or since we’re in Wheat Ridge, a goat’s kid, Slow Down, Don’t Speed.